It is easy to measure total dollars of sales each day, so the team would have no trouble following along with how they are doing and could make adjustments along the way if the numbers are falling short.
Another of the common pitfalls that catch managers when setting goals is aiming too high. Rather than motivating the team, a goal like this will discourage them right from the start.
The manager needs to be able to assess the current state of the business environment and settle on a goal that straddles the line between optimistic and impossible. This goes along with the previous point regarding goals being attainable. Realistic goals will be believable to the team members as they set about their work. For the manager to have and keep credibility with the team, he or she must set realistic goals on a consistent basis.
Having goals that are too long in scope is a common mistake that ends with the team losing track of the goal altogether. A proper goal will be long enough so as to have time to play out, but not so long that it is forgotten about. In the sales example above, a month seems to be an appropriate amount of time. If that were changed to six months, for example, the team would very likely stop caring about the goal at some point and it would just fade away.
Goals can be a valuable motivating and focusing tool when implemented in the proper manner. Jane might look at her goal and realize that, given her small team and their heavy workload, creating ad campaigns for four social platforms might be biting off more than they can chew.
When goals are handed down from elsewhere, make sure to communicate any restraints you may be working under. Now she revises her statement to reflect that context. Because mobile users tend to use our product longer, growing our app usage will ultimately increase profitability. To properly measure success, you and your team need to be on the same page about when a goal has been reached.
When will they finish? SMART goals should have time-related parameters built in, so everybody knows how to stay on track within a designated time frame.
This will be accomplished by optimizing our app-store listing and creating targeted social media campaigns, which will begin running in February , on three social media platforms: Facebook, Twitter, and Instagram. Since mobile is our primary point of conversion for paid-customer signups, growing our app usage will ultimately increase sales.
Knowing how to set goals using the SMART framework can help you succeed in setting and attaining goals, no matter how large or small. Want to make it even easier? Realistic — State what results can realistically be achieved, given available resources. Time-related — Specify when the result can be achieved. We love the concept of SMART goals, but it needed a little push to make it pleasant to work with on a daily basis.
Goals interact. Context is king. Ask "Why?
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