Furthermore, expecting increasing clients and deals, Zoe thought its best to switch from Magnet to Todd Shemarya Agency. The evidence of her popularity can be seen by tracking her Instagram and Twitter follower. Apart from this, she did a reality television series, The Rachel Zoe Project, aired in on Bravo. The program followed professional and personal aspects of life, like her collections and interactions husband cum business partner.
In , she founded The Zoe Report , a daily newsletter exposing what she was coveting in worlds of lifestyle, beauty and fashion. This print project garnered quick popularity with more than , readers and surpassed 70, fans on Facebook as of the first month of Seeing the initial success, she launched another paper focused on beauty, entitled Zoe Beautiful.
Rachel Zoe introduced her debut collection of contemporary handbags, footwear and accessories in influenced by the style of 60s and 70s. In , she expanded her line to making jewelry and winter adornments that are not only of premium quality, but price as well. As of Feb, , her Facebook page has more than K likes. Home Blog Contact. As she revealed in a personal essay in Elle back in , she once thought she'd "be a restaurant hostess for the rest of my life. But following her meteoric rise to fame in the early s, which was sparked by her popular reality show, The Rachel Zoe Project , Zoe seemed to disappear from the limelight.
As it turns out, however, she's been busier than ever, juggling countless projects. Let's take a closer look at what the fashionista has been up to since leaving the small screen. Zoe began her career as a fashion assistant at teen magazine YM after graduating college.
In just two years, she was promoted to senior fashion editor and then, when everything seemed to be perfect, she " took stock of my situation and decided I'd be better off leaving my job to freelance as a stylist.
According to a production source who spoke exclusively with RadarOnline , ratings had taken a serious drop and become "lackluster," which inspired Bravo 's decision. What was the cause of the dip in viewership, which resulted in a loss of 40 percent of the show's audience during its fifth season?
According to the source, "viewers loved the drama of Rachel's staff" and after she decided to fire two of her most popular employees, Brad Goreski and Taylor Jacobson, "there [wasn't] any of that anymore. When Zoe returned to the small screen in with a talk show titled Fashionably Late with Rachel Zoe , which aired on Lifetime , fans were hopeful for a big comeback. Unfortunately, that didn't happen. Despite speculation that the show would be renewed for a second season because of promising ratings, it disappeared off the airwaves after just eight episodes.
That marked the end of Zoe's TV career and that's when she began taking on a slew of new projects. After tying the knot in , Zoe and her hubby, Rodger Berman, welcomed their first son, Skyler Morrison , into the world in Fast forward to December and the pair had a second son, Kaius Jagger Berman.
Zoe immediately embraced motherhood wholeheartedly and even canceled her New York Fashion week show following Kaius' birth to focus on her baby boy. No, really. Skyler is exactly me, which is why I have so much patience for it. In , the year-old mom threw her boys THE ultimate birthday party , as she helped Skyler celebrate his sixth birthday Kaius celebrated a belated third at the same time!
She may have bid TV goodbye, but in March , Zoe found a new outlet to showcase her everyday life in video form: Instagram Stories. Harnessing the power of the Snapchat-like feature, Zoe now connects with her fans via two-minute videos shot by her husband, Rodger Berman.
In April , Zoe made an unexpected move into the tech world by unveiling a unique collaboration with Google. The Rachel Zoe Live Case collection features designs inspired by her fall ready-to-wear collection and as WWD points out, "the tech accessories would seem the most natural progression in the build out of Zoe's brand.
Taking a break from designing her eponymous fashion line, Zoe teamed up with Paul Frank in April to release a stylish collection for kiddos.
The line's mission is to be "easy and fun and comfortable for the kids" and was a dream come true for Zoe who revealed that "since I was pregnant, everyone has asked me 'when are you going to do kids? So when Paul Frank approached me about doing this collection I was like, well this is sort of the perfect way to get my feet wet and dive in and see what it's all about. In addition to her family and career which now includes designing, styling and blogging , Zoe has made it a point to give back to the community.
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